Strategy reconstruction
Strategy reconstruction
Book Description
The book "Strategy Reconstruction" is a large-scale excursion into the history of management and strategy. However, in this story, the author goes beyond the traditional boundaries accepted in literature and draws analogies with the Ancient World, thereby trying to convince us that we should not be so biased towards the past and believe that we reached the peak of our development precisely in the Postmodern era. Comparing an organization with a living organism, the author warns managers and strategists against "borrowing" best practices and "transplanting" it into their organization. It is too likely that it will not "take root" in the new body. The author calls to turn to the "soul" of the organization or its ethos and, based on it, create a strategy. Only this will make it possible to endow the organization with a uniqueness that will favorably distinguish it from others and prevent it from sliding into the abyss of uncertainty, into which many people have fallen who, in their desire to become "everything and for everyone", have become absolute copies of each other. Stephen Cummings supplements the material with examples describing the practice of companies operating in various parts of the world. Thanks to the author's innovative approach, the book compares favorably with a wide range of traditional literature on this topic.
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