Retailing. How to survive in the era of the dictate of retail chains, using the power and authority of retailers
Retailing. How to survive in the era of the dictate of retail chains, using the power and authority of retailers
Book Description
Today, the power and the era of brands are slowly but surely being replaced by the power of retailers who control sales markets and dictate their terms even to the most influential companies in the world. Manufacturing companies are being tested not only by demanding customers, but also by global retail chains. In our retail-centric world, the foundations of classical marketing are crumbling, and businesses need new tools to survive in highly competitive markets. Retailing will convince you to think in a new way and effectively rebuild your entire business and brand management policy in the face of increasing pressure from retail chains. It will radically change your understanding of marketing tools, help increase sales, and teach you to understand the complex processes taking place in modern retail.
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