Word of mouth. How to Manage customer loyalty and thrive on their recommendations
Word of mouth. How to Manage customer loyalty and thrive on their recommendations
Book Description
Word of mouth is the force that can increase the company's sales by 50%! Everyone relies on recommendations when making purchases, which is why it is so important to be able to monitor and manage customer loyalty. How do you start a conversation about your brand? How to get closer to customers and lead them to purchase? How to make clients lawyers for your brand? And why is an excessive desire to "get viral" not always useful for the brand? In the book you will find step-by-step instructions on word of mouth marketing applicable to any business, more than 30 real cases of global companies and much more.
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