Servicology (a person and his needs)
Servicology (a person and his needs)
Book Description
The purpose of the manual is to teach interaction with the consumer and become a successful specialist in the field of service. The manual reveals the main approaches to a person, taking into account his needs. The external and internal factors motivating consumer behavior in the sales process are traced. The service as a system of individual service, the features of the functioning of the service sector, the typology of the consumer and ways of interacting with him are considered. For students, postgraduates and university teachers. 3rd edition, stereotypical.
No reviews found
