The power of recommendations. How to attract new customers with the help of old ones
The power of recommendations. How to attract new customers with the help of old ones
Book Description
The best way to promote today is recommendations from person to person. Honest feedback from satisfied customers to friends, relatives, subscribers — that's what works today. In the stream of spam, overloaded social media feeds and like a carbon copy of the same advertising banners, people listen to their friends when they are looking for a reliable service, contractor or partner. And your first and surest move to attract a new audience is to make your current customers recommend you. Alexey Makarov is a top manager with 30 years of experience, a business coach and an MBA program teacher at the Higher School of Economics. In his book, he describes in detail the techniques of attracting new customers with the help of old ones. After reading it, you will: • turn a loyal audience into an army of your brand's Recommenders; • ensure that you are advertised for free and new customers are brought to you by the hand; • learn how to position your products and services favorably; • ensure a constant influx of orders without spending money on promotion.
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