The power of communities. How to create live communities for business and not only
The power of communities. How to create live communities for business and not only
Book Description
Community management is one of the most powerful and at the same time underestimated tools for the development of modern business. Its key tasks include not only creating a strong community around ideas and projects, but also building emotional ties between the brand and the audience, as well as supporting the company's business reputation in the media space. Having mastered the tools of a community manager, you will be able to: • attract new employees and customers; • improve the efficiency of internal and external communications; • find a common language with the audience in social networks; • benefit from negative reviews and comments; • and, of course, reach new heights in the development of the common cause! And all this through the analysis of cases of successful companies and specific examples from the author's practice! Daria Steel is a community manager of a social network for Gameram players, program director of the Compot community bureau, a teacher of community management on the Netology and Skillbox educational platforms. Evgeny Reznitsky — Managing Partner of the NAU Lab business laboratory, translated and adapted the most popular Western models of community work for Russia, 15 years in community management.
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