A slogan in the marketing communications system. Dictionary, research, technology
A slogan in the marketing communications system. Dictionary, research, technology
Book Description
The dictionary of slogans is part of the project "Russian Sloganistics" of the Advertising Research Laboratory of the South Russian Humanitarian Institute. The implementation of this project became possible thanks to the support of the rector of the JURGA, Professor V.O. Pigulevsky and the Vice-rector of the JURGA for Scientific Work, Professor L.A. Mirskaya. The author thanks the Dean of the Faculty of Advertising, Associate Professor A.V. Ovrutsky for his help in developing the dictionary database. The purpose of the dictionary is to present the existing array of slogans based on the results of the monitoring of advertising distribution media and research — 4500 units. The dictionary was created on the basis of an electronic database of the laboratory of the Faculty of Advertising of the South Russian Humanitarian Institute, in which slogans have been recorded for 3 years, the dictionary and materials can be used as a reference by practitioners in the field of marketing, branding, advertising, a textbook by students and teachers. The dictionary will be of interest to students studying in the specialties "Marketing", "Advertising", "Journalism", "Philology", "PR", teachers, as well as practitioners in the field of marketing, advertising, communications.
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