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Sticky Branding. 12.5 ways to encourage the client to "stick" to the company forever

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Kitobmania-2007 yilda tashkil etilgan va kitoblarni sotadigan elektron do'kon. Bizning...

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Sticky Branding. 12.5 ways to encourage the client to "stick" to the company forever

Book Description

Sticky Branding is a special type of branding that focuses on creating an indissoluble relationship with customers. Jeremy Miller has been researching successful promotion algorithms for 10 years. He has interviewed more than a hundred owners and top managers who have managed to endow their companies with "clingy power". The author has formulated 12.5 principles of Sticky Branding that will help you create a "fan community" around the company, achieve maximum customer trust and make the brand iconic without advertising costs.

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