Strategic marketing. Theory and practice
Strategic marketing. Theory and practice
Book Description
The purpose of studying the discipline is to form students' complex of knowledge, skills and abilities in the field of strategic marketing of a modern enterprise. The objectives of studying the discipline is to obtain professional competencies related to the use of knowledge and experience in the field of strategic marketing based on marketing information that will determine the direction of the company's development in a specific state of market conditions. In this tutorial, you will get acquainted with the concept of strategic marketing, and it will help you form a systematic thinking in solving complex problems of development of economic entities of different types operating in fundamentally different markets. It presents an analysis of the existing approaches of strategic marketing and offers recommendations for choosing an effective marketing strategy for organizations and other market entities in the conditions of modern economic globalization. The textbook will allow you to learn how to see all the cause-and-effect relationships in the field of strategic marketing and make atypical decisions that allow an economic entity to gain a stable competitive advantage in its chosen market in a globalized world economy.
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