Strategic Management: Textbook
Strategic Management: Textbook
Book Description
The new edition of the textbook outlines the concept of strategic management as a methodology for ensuring the competitiveness and effectiveness of solutions in developing the strategy of an organization (firm, enterprise). The author proceeds from the fact that improving the quality of a strategic decision based on the use of competitive economy tools will allow at the subsequent stages of reproduction of the object to obtain savings that are orders of magnitude higher than the additional costs of improving the quality of the solution. The application of specific strategic management methods discussed in the textbook will help Russian organizations to carry out effective reform in the context of globalization and the WTO. For managers, students, teachers, managers, specialists, postgraduates, doctoral students.
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