Strategic management. Creating a competitive advantage
Strategic management. Creating a competitive advantage
Book Description
The book "Strategic Management" has long been a classic textbook on such important topics in modern business as strategic management, strategic planning and marketing. It covers the following topics: development of the company's strategy, assessment of the competitive environment, market research, formation of strategic priorities, personnel management, corporate ethics, etc. The second part of the book is devoted to describing examples of successful implementation of the principles of strategic management by well-known companies. The book is intended for managers and managers of companies, marketers, students of management, marketing and strategic planning courses.
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