Structure and language of advertising texts. Study guide
Structure and language of advertising texts. Study guide
Book Description
The textbook defines advertising, discusses its purpose and types. Based on the analysis of a large factual material (more than 500 texts), which is based on scientific data of psychophysiological perception of a text by a person, the structure of a modern advertisement is determined, multi-level linguistic features characteristic of the advertising text in general and for the advertising text of a certain target audience in particular are revealed. After each section there are control questions and practical tasks. Advertising illustrations are placed at the end of the manual. For advertising business specialists, journalists, public relations specialists, linguistics students. 3rd edition, stereotypical.
No reviews found
