Marketing technologies. Workshop
Marketing technologies. Workshop
Book Description
The key areas of activity of marketing specialists are considered. Analytical models are proposed - both widely known and developed by the author. The main attention is paid to the application of theoretical algorithms and models in the real activities of organizations. Based on popular feature films and cartoons, cases for independent work are given, and ways to solve them are proposed. For marketing professionals, entrepreneurs and readers who want to understand how theoretical marketing models work in practice.
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