Телеком Целиком. Системы продаж в B2C

The Whole Telecom. Sales systems in B2C

Book Description

Sales in the understanding of many is something not prestigious and associated with deception. However, by and large, any communication between people is a sale. We always sell: ourselves (to a partner on a date, at a job interview), our point of view (explaining to the manager why there are no sales), our laziness (to ourselves, so as not to run in the morning), anything — even if you are alone with yourself, you are still selling something to yourself. You need to be able to communicate and convey important information, then the client will buy and everyone will be happy. If you or your subordinates in the sales department experience stress, depression, get a lot of rejections or other negativity, believe me: you are 100%-but you are doing something wrong, and it shouldn't be like that. Figure it out and eliminate the cause. After all, successful sales are not racing mustangs with your eyes closed. This is a cold accurate calculation that brings prizes in a pre-prepared race. The publication provides a detailed explanation of the creation of sales scripts and their examples. As well as systems, methods and logic of interaction with clients that will help in the work and allow you to complete transactions comfortably and efficiently. The book will be useful for anyone who is engaged in sales or wants to figure it out. The purpose of the publication is to achieve a better understanding of sales not only in telecommunications, but also in any other field. The author presents the practical experience of many successful Russian companies in highly competitive markets, as well as their managers and ordinary staff.