The battle for a guest in the area. 120 local marketing tools
The battle for a guest in the area. 120 local marketing tools
Book Description
In order for a restaurant to become successful and earn more, constant efforts at the local level are needed. Local marketing is an action to attract guests to your restaurant in a certain area. The task of the authors of the book, restaurant marketers with 25 years of experience for two, is to make local marketing simple, understandable and convenient for everyone, like two and two. Therefore, they proposed to call everything related to local marketing tools and distributed these tools in 7 circles. The authors pay special attention to the tools for promoting restaurant delivery, because it is this line of business that shows growth from year to year. The book will be useful to the marketing director and the local marketer, the territorial manager and the manager of the outlet. The principles of operation described in the book can be used in any retail or service network, not only in the field of public catering.
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