The battle for the guest: strategy and tactics of restaurant marketing
The battle for the guest: strategy and tactics of restaurant marketing
Book Description
Competition in the restaurant business is getting fiercer every year, turning success and even survival itself into a real art for professionals. "The Battle for the guest" — the book the practice of restaurant marketing by Irina Avrutskaya — is an exhaustive and practical guide to action. The book contains the results of the author's thirteen years of professional activity and work with major international brands such as TGI Fridays, Costa Coffee, Papa John's, as well as consulting experience with several dozen companies in 46 cities of Russia and the CIS. Revealing all facets of restaurant marketing, including strategy, menu creation, loyalty programs and work with customer reviews, this book builds them into a simple and easily implemented in practice system. This is a practical guide to building your brand, achieving the recognition of your institution and ensuring the loyalty of your guests. The "Battle for the Guest" is your business plan in a book cover.
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