The code of persuasion. How neuromarketing increases sales, effectiveness of advertising campaigns and conversion
The code of persuasion. How neuromarketing increases sales, effectiveness of advertising campaigns and conversion
Book Description
Grab the attention. To attract. To convince. - Three main tasks that each marketer solves. Are you trying to be convincing, but your texts don't catch people? It's no secret that buyers make decisions irrationally, coming up with reasonable reasons for refusal retroactively, which is why traditional models of persuasion do not work. To the aid of marketers and sellers comes neuromarketing aimed at the primary brain - the oldest structure that is responsible for instant and unconscious reactions. Based on the latest scientific data, Christopher Morin and Patrick Renvoise propose a model that will help create effective advertising, selling presentations and increase website conversion. Neuromarketing is the science of convincing anyone, anywhere, anytime. In the book you will find: 6 convincing stimuli that appeal directly to the primary brain; 4 steps to convince any opponent; more than 30 working cases.
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