The inverted logic of Alibaba
The inverted logic of Alibaba
Book Description
The Alibaba empire has successfully developed not only thanks to a well-thought-out business strategy, the ability of management to keep abreast of the pulse and the favorable economic situation, but also the "inverted" logic of the founder of Alibaba, Ma Yun. The book will tell about the "inverted" tradition of the company, carefully built corporate culture and Ma Yun's attitude to work. Here he will appear before us not just as a businessman, but as a philosopher, psychologist, public figure and simply as a person who knows how to dream and realize his dreams.
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