Sales management. Textbook
Sales management. Textbook
Book Description
The textbook materials acquaint the reader with the current state of the sales management system in various industries and fields of activity, with economic and mathematical methods of modeling the effectiveness of sales activities, a practical approach to online sales, estimates of marketing concepts, alternatives and algorithms. The book presents activity-based (competence-oriented) practical modules, business cases are proposed for study, as well as control questions, situational tasks, tasks, tests. The publication is intended for everyone who is interested in acquiring and mastering professional and universal competencies — students, teachers, trainees of additional education programs in the field of sales management, specialists of the marketing management program, merchandising, retail, Internet marketing, commerce, as well as for practitioners in the field of distribution, procurement, trade and production processes.
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