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Breaking bad business storytelling. PR and marketing of the HBO era

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Kitobmania-2007 yilda tashkil etilgan va kitoblarni sotadigan elektron do'kon. Bizning...

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Breaking bad business storytelling. PR and marketing of the HBO era

Book Description

In the modern world, a good story solves everything. Stories drive opinions about products, brands, and companies. Using the example of the best performances of Jeff Bezos and the legendary TV series "Breaking Bad", "House of Cards", "Game of Thrones", "Young Dad", the author step by step deconstructs the technique of creating exciting stories, and tells you how to put it into practice. Armed with this book, you will be able to create scripts for speeches, write catchy advertising texts, stand out against the background of information noise and be remembered.

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