Outstanding retail. How to attract and retain customers in the era of digital disruption
Outstanding retail. How to attract and retain customers in the era of digital disruption
Book Description
Physical retail is not dead. Boring retail has died! Steve Dennis' book provides thinking retailers with 8 essential strategies for creating a powerful shopping experience. Despite the clickbait headlines predicting a retail apocalypse, many physical retail brands are rejoicing at a significant increase in sales and profits. In his book, leading industry theorist Steve Dennis argues that retailers can no longer use the old methods to stimulate sales, because now customers live online and constantly have a rich selection of options and information at hand. Dennis presents 8 components of success for visionary store owners who are ready to rethink the concept of consumer experience in the era of digital disruption. The book is full of vivid stories of the greatest successes in modern retail and shows retailers, as well as those who work in related industries, including manufacturing, marketing and high-tech, what exactly is required to create a stir around shopping in the store. It will become a roadmap that will help create an impressive retail experience that encourages customers to come back to you again and again.
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