Exhibition marketing. Study guide
Exhibition marketing. Study guide
Book Description
The book is devoted to the presentation of the basics of the effective use of trade exhibitions as a tool for positioning, promotion and business development. A holistic consideration of the functions and tasks of exhibition marketing is given in the context of the general marketing concept of the organization. Exhibition marketing is presented as a powerful component and a comprehensive format of the company's work in a market economy. The book was prepared in connection with the request to expand applied education in the field of marketing, as well as for the purpose of scientific and methodological support for the introduction of the professional standard "Specialist in exhibition activities in the field of trade and industrial exhibitions". The textbook is addressed to students of MBA programs, professional retraining and advanced training (in economic areas), students studying in economic specialties of master's and postgraduate studies, teachers of marketing disciplines and business coaches, as well as employees working at exhibitions of enterprises.
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