Hacking marketing. The Science of Why We Buy
Hacking marketing. The Science of Why We Buy
Book Description
Attention: this book will change your ideas about marketing once and for all. Phil Barden, a marketer with 25 years of experience, talks about a completely new approach to marketing. The new approach is based on clear scientific data and research results that clearly show why people buy something. The scientific concept refutes many basic marketing attitudes, but the results are simply stunning. This approach was used in the development of the T-Mobile brand, and here are the results obtained in an oversaturated market: - The return on investment was 146 percent. - Sales increased by 49 percent. - The market share increased by 6 percent. - The cost of attracting new customers has decreased by half. - The mention of the brand in the list of customer preferences has tripled. - Retail sales have doubled, and the number of customers who have transferred from other companies has increased by 20 percent. "Hacking marketing" tells about dozens of working cases, the effectiveness of which is confirmed by the results of scientific research. You will learn everything about how to make people eager to buy your product or service.
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