When marketing turns into a minefield. What to do?
When marketing turns into a minefield. What to do?
Book Description
If you understand everything about marketing management, this can only mean one thing - you are in danger. A marketer can easily wander into a minefield. This applies to the product itself (including service and packaging), and sales markets, and strategies and methods of promotion, and pricing. A wrong move on one of these fields can nullify achievements on the other three. In the field of marketing, there are indeed many dilemmas, in the analysis of which even smart people disagree very much. In the comments that follow each situation discussed, you will find starting points for solving the most pressing problems. Putting yourself in the shoes of the protagonists in the examples above, thinking critically about the best way out of difficult situations, and armed with expert advice, you will not only increase your knowledge base, but, hopefully, you will be able to make a brilliant career in marketing.
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