Zakoni reklami. Pravo dlya marketinga. Pravovie osnovi reklami v Rossii i SNG
For any national legislator, the most difficult regulatory task has been and will be to carry out regulatory regulation of creative activity. Special attention is always paid to the legal regulation of advertising, which, as a rule, is a kind of creativity, the purpose of which is to sell a product to the consumer. The success of such creativity is evaluated not by applause and laudatory reviews, but by the profit of the manufacturer and the presence of an absolutely unnecessary product purchased by the consumer through advertising. When regulating advertising, the state must observe a fine line between freedom of creativity and protection of public interests, including protection of competition and consumer rights. The advertising law is exactly such a map of borders. This book is intended to show beginners and advertising professionals, whether they are copywriters, marketers, managers, lawyers, the subtleties of advertising law and the peculiarities of law enforcement practice in this area.
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