Conquer and hold. Qualitative growth of the company in a highly competitive market
Conquer and hold. Qualitative growth of the company in a highly competitive market
Book Description
This book highlights the current trend in the development of the Russian and Ukrainian markets of fast-turnable goods (FMCG). It describes the mechanisms of interaction between production, marketing and distribution within the framework of various business models. The material of the book is prepared based on observations of the dynamics of the development of leading players in the consumer market and on the basis of the practical experience of the authors on the introduction of progressive sales models. The book will be useful to the TOP link of those manufacturing companies that adhere to a systematic approach to the development of their business.
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