The Golden Age of the client
The Golden Age of the client
Book Description
This book is an attempt to take a comprehensive look at how the system of relations between the company and the client should be built. Based on their twenty years of experience, the authors talk about what a company needs to know about its customers, how to get this information, how to achieve customer loyalty, how to properly manage customer service points and contact centers, what tools need to be used to make customer service as efficient as possible.
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