Marketing plan: short, clear, simple
Marketing plan: short, clear, simple
Book Description
A well-known British marketer offers step-by-step instructions for drawing up an effective marketing plan. The main milestones of the creation of this document are described in detail; it tells how to get ahead of competitors and occupy a niche in the market in time. Special attention is paid to the issues of marketing audit, goal setting and budget development. An important place in the book is occupied by useful templates and practical tips that will help the reader develop the necessary planning skill. The publication will be useful to anyone who seeks to improve the quality of their work and bring business to a new level, using the long-term experience of Western countries in the field of marketing.
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