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287 500 UZS
The magic of a personal brand
In stock
The magic of a personal brand Book Description This book will be an important stage for you to discover an interesting and fascinating profession "Personal producer of a personal brand". Thanks to the development of this niche, you will not only learn how to create a unique brand that will...
394 750 UZS
Strahovie spori v praktike Verhovnogo Suda RF
In stock
The manual presents the legal positions of the Supreme Court of the Russian Federation related to the application of legislation on compulsory insurance of civil liability of vehicle owners. The legal positions of the Supreme Court of the Russian Federation for the period from 2014 to August 6,...
562 500 UZS
Effective marketing in medicine. Ready-made solutions for the promotion of a medical clinic
In stock
Effective marketing in medicine. Ready-made solutions for the promotion of a medical clinic Book Description Collaboration with doctors, search and implementation of new ways of clinic development, patient flow research — all this can be a pleasant and fruitful process, and not a gray...
82 625 UZS
OSAGO. Sudebnaya praktika
In stock
This publication contains Resolution No. 58 of the Plenum of the Supreme Court of the Russian Federation dated December 26, 2017 "On the Application by Courts of Legislation on compulsory insurance of civil Liability of vehicle owners". The publication is intended for judges, lawyers,...
412 500 UZS
Copywriting. Simple recipes for selling texts
In stock
Copywriting. Simple recipes for selling texts Book Description The updated third edition of the popular book will help to understand the technology of influence and sales methodology in the field of written communication, because it is in it that a large number of problems are experienced by...
337 500 UZS
Customer generator. The world's first training book on auto sales funnels
In stock
Customer generator. The world's first training book on auto sales funnels Book Description Kir Ulanov is a marketing auditor, who has 1,687 projects of various levels behind him. In the book, Cyrus explains the principles of implementation and operation of auto sales funnels in the most...
83 875 UZS
Federalniy zakon "Ob obyazatelnom medicinskom strahovanii v Rossiyskoy Federacii № 326-FZ
In stock
The text of the Law was prepared using the professional legal system "Code", checked with the official source as of October 20, 2019. Amendments: Federal Law No. 33-FZ of March 12, 2014; Federal Law No. 204-FZ of July 10, 2014; Federal Law No. 268-FZ of July 21, 2014; Federal Law No. 418-FZ of...
350 000 UZS
Unfair marketing. How to develop a business using the unique advantages of your company
In stock
Unfair marketing. How to develop a business using the unique advantages of your company Book Description Your company definitely has an advantage over its competitors — find and use it! It can be your own database or connections with influential people. Or a brilliant marketing expert who...
375 000 UZS
The strategy is upside down. A non-standard approach to marketing for small and medium-sized businesses
In stock
The strategy is upside down. A non-standard approach to marketing for small and medium-sized businesses Book Description Nikolay Molchanov — MBA at INSEAD Business School, member of the boards of directors of 12 companies, two of which are in the TOP 500 of the Russian Federation (Forbes...
443 250 UZS
Ekspertnaya deyatelnost v obyazatelnom medicinskom strahovanii. Prakticheskoe posobie
In stock
The book is devoted to the issues of expert activity in compulsory medical insurance: comments are given to regulatory documents regulating expert activity, principles of organization, methods of conducting medical and economic expertise and examination of the quality of medical care are...
400 000 UZS
Retail staff from A to Z
In stock
Retail staff from A to Z Book Description The book is dedicated to retail staff in all its diversity. It contains a large number of examples from the practice of Russian retail. The book contains not only answers to questions on how to select, evaluate, adapt, motivate, train a retail...
375 000 UZS
The power of recommendations. How to attract new customers with the help of old ones
In stock
The power of recommendations. How to attract new customers with the help of old ones Book Description The best way to promote today is recommendations from person to person. Honest feedback from satisfied customers to friends, relatives, subscribers — that's what works today. In the stream...
337 500 UZS
Expert content in marketing. How to benefit the client, gain his trust
In stock
Expert content in marketing. How to benefit the client, gain his trust Book Description Being the best is not enough. To be able to do what others do not know is not enough. In the era of non—working advertising, it is important not just to be an expert - but to convince everyone of your...
162 500 UZS
Subconscious influence. How to convince in one minute
In stock
Subconscious influence. How to convince in one minute Book Description "Thank you, I'm not interested in this", "Stop calling me" and "Go to..." are clearly not the phrases we want to hear when communicating with potential customers. Inexperienced sellers and managers spend too much time on...
475 000 UZS
A million in 15 seconds. How to make money on a VKontakte blog using short videos
In stock
A million in 15 seconds. How to make money on a VKontakte blog using short videos Book Description If your goal is not "quick sex" with customers, but a long and trusting relationship, then you need a social media account, a live video and this book. In it, Ruslan Farshatov, a man who was...
337 500 UZS
Marketplace. How to learn to sell
In stock
Marketplace. How to learn to sell Book Description Today, marketplaces are the main Internet platforms where everyone can sell their goods independently, without intermediaries! They have grown into brands with their own philosophy, mission and values. The book "Marketplaces: how to learn to...
437 500 UZS
Marketing
In stock
Marketing  Book Description The article presents information about the emergence of marketing, the dynamics of its progress on the historical ladder, starting with pre-revolutionary Russia and ending with the new economy. An analytical summary of observations of the use of various marketing...
566 500 UZS
Strahovoy risk: sravnitelno-pravovoe issledovanie
In stock
The monograph is devoted to one of the key concepts of insurance law — insurance risk. The author clarifies the ratio of insurance risk with related categories: insured event, insurance coverage, exceptions, conducts a comparative analysis of Russian and foreign legislation on the insurance...
300 000 UZS
Toothy marketing. How to increase profit in business
In stock
Toothy marketing. How to increase profit in business Book Description How to avoid mistakes in business and increase income? Stanislav Pokryshkin, an active entrepreneur with 15 years of experience, a marketing practitioner, an investor, has collected in this book useful recommendations,...
400 000 UZS
Pravovie osnovi organizacii vzaimnogo strahovaniya v Rosii: problemi teorii i praktiki
In stock
The monograph examines the legal essence of mutual insurance, the history of its origin and development from Antiquity to the present day, provides a comparative analysis of mutual insurance, captive insurance of mutual lending and mutual insurance and mutual assistance cash registers. The role,...
425 000 UZS
Not like everyone else. Marketing that cannot be ignored
In stock
Not like everyone else. Marketing that cannot be ignored Book Description How to stand out from the total mass of competitors? Many entrepreneurs in oversaturated markets feel literally invisible. They know for sure that they have a competitive advantage, but they cannot attract consumers in...
214 250 UZS
Социальная философия науки и коллективная эпистемология
In stock
The book concretizes and develops the program of social epistemology in three directions. This is a further understanding of the problems of cognitive communication and the collective subject, which was updated in the previous works of the author. This issue is considered as a significant...
124 625 UZS
Sovremennoe strahovoe pravo
In stock
The following are considered: general characteristics of insurance activity in the Russian Federation and in industrialized countries; types of insurance and insurance risks; ensuring public interests as the main goal of state regulation of the insurance business. The issues of administrative...
212 500 UZS
Synergy. The key to success
In stock
Synergy. The key to success Book Description This book is not a textbook. This book is your personal assistant in network marketing, which will help you to start a business competently, avoid standard mistakes, bypass typical business traps and learn to perceive failures and failures as the...
162 500 UZS
Business is like clockwork. Get it right and keep track of income
In stock
Business is like clockwork. Get it right and keep track of income Book Description The book "Business as clockwork" is written for entrepreneurs, company executives, development directors, owners, managers, marketers. It can be used as a teaching aid in the study of marketing, sales,...
251 000 UZS
Ostrov znaniy. Predely dosyagaemosti bolshoy nauki
In stock
Humans have a thirst for knowledge, but everything that is available to our observations is only a tiny part of the world around us. In The Island of Knowledge, physicist Marcelo Glaser tells how we have been looking for answers to the most fundamental questions about the meaning of our...
450 000 UZS
This is marketing. What should every marketer who wants to become No. 1 think about
In stock
This is marketing. What should every marketer who wants to become No. 1 think about Book Description Traditional marketing tools are outdated. The new generation needs something different. It's time to stop looking for simple ways and go the effective way. Seth Godin is a marketing guru,...
440 625 UZS
Strahovoe pravo. Uchebnik
In stock
The issues of the history of the formation and the current state of insurance law in Russia are systematically presented. Excerpts from regulatory legal documents on insurance business in Russia, necessary for understanding the educational material, are given, an overview of the most important...
700 000 UZS
The power of communities. How to create live communities for business and not only
In stock
The power of communities. How to create live communities for business and not only Book Description Community management is one of the most powerful and at the same time underestimated tools for the development of modern business. Its key tasks include not only creating a strong community...
425 000 UZS
Strap In Your Pocket. How to make money on a VKontakte blog in 60 minutes a day
In stock
Strap In Your Pocket. How to make money on a VKontakte blog in 60 minutes a day Book Description Ruslan Farshatov is an entrepreneur, media trainer, host of the show "Sounds Everywhere" on the TV channel "Let's Go!", winner of four TEFI awards. Ilya Popov is a producer of online schools, an...
836 750 UZS
Strahovanie. Uchebnoe posobie
In stock
The textbook reveals the content of insurance and the basic principles of insurance operations. Theoretical issues of insurance, peculiarities of the organization of insurance business in the Russian Federation are considered, financial, economic and legal aspects of insurance are reflected....
650 000 UZS
Get That Job. CVs and Resumes. How to make sure you stand out from the crowd
In stock
Get That Job. CVs and Resumes. How to make sure you stand out from the crowd Описание книги The ultimate guide to marketing yourself in a CV or resume, and ensuring you make a professional impression in any job search. The job market has never been more competitive, and marketing yourself can...
300 000 UZS
A text that sells posts for social networks, articles for blogs, texts for marketplaces
In stock
A text that sells posts for social networks, articles for blogs, texts for marketplaces Book Description Anna Shust is an entrepreneur, marketer and journalist, an expert on commercial texts and the author of the blog sila.slova. This book is your best assistant. If you want to: - learn how...
550 000 UZS
Hacking strategy. Start with the main thing and get the result
In stock
Hacking strategy. Start with the main thing and get the result Book Description Richard Rumelt, one of the world's most influential thinkers in the field of strategy and management, author of the bestseller "Good Strategy, Bad Strategy", tells how a manager can develop strategist skills and...
337 500 UZS
Aesthetics as a brand code. Attract customers with a perfect business product
In stock
Aesthetics as a brand code. Attract customers with a perfect business product Book Description It is known that Italian brands create the most popular premium products in the world. Riccardo Illy, a former top manager at Illy, explains how to compete in today's market using proven business...
300 000 UZS
Cash flow from social networks
In stock
Cash flow from social networks  Book Description "Cash flow from social networks" is a new book by Margarita Bylinkina for entrepreneurs who have decided to develop their business in social networks, but do not know where to start. This is a strong motivation for action and specific tips,...
487 500 UZS
Psychology of word of mouth. How to make products and ideas popular
In stock
Psychology of word of mouth. How to make products and ideas popular Book Description What makes things popular? If you said advertising, think again. People don't listen to advertising, they listen to other people's opinions. But why do we talk about some products and ideas more than others?...
87 500 UZS
Performance monitoring in the public sector
In stock
Performance monitoring in the public sector Book Description The true indicator of the usefulness of the efforts expended in the provision of public services is not the product produced, but the result (effect) obtained. For example, the number of patients treated in a public hospital is the...
312 500 UZS
Marketing management. Textbook
In stock
Marketing management. Textbook Book Description The textbook outlines the main provisions of the theory of marketing management. The description of the marketing management process of business organizations is given. The presented material allows you to provide the necessary level of...
225 000 UZS
Development of e-commerce in Russia. The impact of the COVID-19 pandemic
In stock
Development of e-commerce in Russia. The impact of the COVID-19 pandemic Book Description In recent years, the e-commerce market in Russia has been showing a high growth rate, while 2020 was a turning point: the COVID-19 pandemic affected all spheres of society, not only in Russia, but also...
275 000 UZS
CRM system. The order of sales in 6 weeks
In stock
CRM system. The order of sales in 6 weeks Book Description Most managers have no idea about business tools and systems, due to which additional value is created for customers, the quality of service increases, sales grow, and performance discipline increases. The main task of this book is to...
425 000 UZS
Internet marketing. Textbook
In stock
Internet marketing. Textbook Book Description It is aimed at forming students' understanding of the place of marketing in the Internet environment in the overall marketing system of the company. The emphasis is on their continuity and integrated interaction. The possibilities of using the...
487 500 UZS
Mutual loyalty. The legendary strategy of sincere customer engagement
In stock
Mutual loyalty. The legendary strategy of sincere customer engagement Book Description Almost 20 years ago, consultant and sales expert Fred Reicheld made the whole world pay attention to the loyalty economy. He developed a method for evaluating the Net Promoter System (NPS) customer...
387 500 UZS
The Internet Marketer's Bible
In stock
The Internet Marketer's Bible Book Description Setting up end-to-end analytics or remarketing? Search engine promotion or website modernization? Or maybe all at once? Ivan Barchenkov, a certified expert in training Yandex advertising products, structures all available digital promotion...
387 500 UZS
Purchases. From the terms of reference to the execution of the contract
In stock
Purchases. From the terms of reference to the execution of the contract Book Description The book examines the most relevant practical problems that customers and suppliers face when conducting purchases based on current antimonopoly and judicial practice. State and municipal customers will...
412 500 UZS
Name it and sell it. Conquer the market and customers with the help of perfect naming
In stock
Name it and sell it. Conquer the market and customers with the help of perfect naming Book Description This book is about how names are created. Completely different, for any brand. In business theory, this area is called naming and is the most important part of a marketing strategy, without...
200 000 UZS
Business School
In stock
Business School Book Description Network marketing is a real business school for people who want to master the skills of entrepreneurship and create their own business. "But what made Robert Kiyosaki, who has never been involved in this type of business, dedicate an entire book to him?" -...
637 500 UZS
Sales, negotiations. Practice, examples
In stock
Sales, negotiations. Practice, examples Book Description An updated edition of one of the most successful sales coaches Sergey Asimov. The author supplemented the book with specific speech techniques and blanks that were previously available only to a select audience. The proposed techniques...
1 037 500 UZS
​Illyustrirovanniy atlas mira. Noveyshie karti
In stock
Illustrated atlas of the world. Latest maps Book Description The Illustrated Atlas of the World is the most modern atlas for young readers. On the colorful pages of this book — continents, countries and their capitals, the secrets of the oceans, the wealth of flora and fauna. In an accessible...
443 750 UZS
​Аtlas mira dlya detey
In stock
Atlas of the world for children Book Description You are holding in your hands a unique illustrated atlas for children with the most interesting texts and vivid pictures — we have not missed anything! Taking it in hand, young readers will get acquainted with countries and continents, learn...
143 750 UZS
​Аtlas mira dlya detey
In stock
Atlas of the world for children Book Description The first atlas for the curious is not just a fascinating journey into the world of new knowledge about the world, people and their traditions, nature and animals, but also a notebook with tasks that the child will learn new information better,...
375 000 UZS
Karta nastennaya "Mir. Prirodnie zonы, jivotnie i rasteniya"
In stock
Wall map "The World. Natural areas, animals and plants" Book Description The world is home to a huge number of animals, plants, birds, fish. What kind of birds, fish, animals and plants - find out from our map "WORLD. NATURAL ZONES, ANIMALS AND PLANTS". The names of plants and animals are...
56 250 UZS
​Karta skladnaya "Mir i Rossiya. Prirodnie zoni. Jivotnie i rasteniya"
In stock
Folding map "The World and Russia. Natural areas. Animals and plants" Book Description Folding map "The World and Russia. Natural areas, animals and plants" two-sided. On the one hand, a map of the World, on the other - a map of Russia. Natural zones are highlighted in color and their brief...
437 500 UZS
How to sell when not buying. Three most powerful sales tools in B2B markets
In stock
How to sell when not buying. Three most powerful sales tools in B2B markets Book Description This book is about how with the help of just three marketing tools - white paper, auto-mailing and case studies - you can build marketing for your company in the B2B field and for products that do...
237 500 UZS
Marketing of territories
In stock
Marketing of territories. Textbook Book Description The textbook on the discipline "Territory Marketing" introduces readers to the possibility of using marketing tools in the development of territories. The main provisions of territory marketing, the categorical apparatus of the discipline,...
300 000 UZS
Framing effect. How to manage consumer attention in the digital age?
In stock
Framing effect. How to manage consumer attention in the digital age? Book Description Human rights, gender equality, the financial crisis - all these are frames through which people think not only of the world around them, but also of themselves. Frames play the role of tools that quickly...
75 000 UZS
Jivotnie Zemli na kartax Mira i Rossii. Skladnaya karta
In stock
Animals of the Earth on the maps of the World and Russia. Folding card Book Description We offer a new illustrated map of the animal world. One edition contains two maps at once: animals of the Earth and Russia. Natural areas and individual plants are also shown. The publication is notable for...
187 500 UZS
​Politicheskaya karta mira. Federativnoe ustroystvo
In stock
Political map of the world. Federal structure Book Description The double-sided wall map has dimensions of 870x580 mm. On one side of it is a political map of the world on a scale of 1:40,000,000 (in 1 cm 400 km), on the other is a map of the "Federal Structure of Russia" on a scale of...
287 500 UZS
Predatory sales. Immersive marketing system
In stock
Predatory sales. Immersive marketing system Book Description How realistic is it... • ... to sell an apartment through Pornhub? • ...advertise a smart home through a kidnapping investigation? • ...convince a mayoral candidate to chop off his finger for the sake of winning the election? Timur...
768 750 UZS
​Entsiklopediya stran mira
In stock
Encyclopedia of the countries of the world Book Description Readers are offered a unique encyclopedic publication, providing information about 235 countries of the world with unsurpassed completeness and professionalism. The work on the encyclopedia was attended by the best specialists in the...
262 500 UZS
Why customers leave. And how to get them back
In stock
Why customers leave. And how to get them back Book Description From the book you will learn: - how to look at your business through the eyes of a client; - why it is worth spending money, time and effort on marketing; - what customers expect from you and your company; - where to look and how...
262 500 UZS
​Аtlas mira
In stock
Atlas of the World Book Description Atlas is an overview reference publication that presents modern maps of all continents, oceans, regions and states of the world. The cartographic information is supplemented with short up-to-date information about each country arranged in alphabetical order...
289 125 UZS
The Question. Будущее
In stock
This book is dedicated to the questions on the topic of the future and technology, which were answered by the experts of The Question project during the year. In the 21st century, it seems to us that we live in the future of science fiction: we are surrounded by robots, touch screens and virtual...
218 750 UZS
​Karta mira dlya detey
In stock
World map for children Book Description The world map for children is an excellent guide that promotes the development of interest in the knowledge of geographical, historical and cultural features of our planet among younger and middle-aged schoolchildren. A one-sided wall map with dimensions...
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