Books

200 000 UZS
Magnetic texts. How to convince, "seduce" with a word and make money from it Book Description This book is a real guide to . Masters of selling texts Ivan Poloneichik and Vladimir Nikonov created a phenomenal training manual - you don’t even notice how you learn as you read. Here is...
325 000 UZS
Gett. A service with meaning Book Description Gett is an innovative company providing taxi and delivery services for private and corporate clients, with a global network in more than 120 cities around the world, including London, Tel Aviv, Moscow and New York. What is the secret of the success...
200 000 UZS
When marketing turns into a minefield. What to do? Book Description If you understand everything about marketing management, this can only mean one thing - you are in danger. A marketer can easily wander into a minefield. This applies to the product itself (including service and packaging),...
562 500 UZS
In stock
Marketing Wars Book Description Business is a war, and the one who correctly determines the strategy and tactics of marketing will be able to defeat competitors. "Marketing Wars" is a classic work on marketing, a world bestseller that has gone through many reprints in many countries over...
300 000 UZS
The entrepreneur who survived. How not to ruin business and investments Book Description The success of any business depends not only on the number of customers. The book highlights many important issues that an entrepreneur, inspired by a brilliant idea, does not even think about. An absolute...
237 500 UZS
Greatness Catalyst. How to strengthen your brand Book Description We have already lived 15% of the entire 21st century, but this is the first book that reveals all the main aspects of the presence of a person on the Internet - from developing a unique personal positioning to blogging, being...
450 000 UZS
Industry X.0. Advantages of digital technologies for production Book Description Digital technologies are creating a new world in which all of us will be able to enjoy unexpected amazing things in the coming years. It is obvious that the main role on the way to universal digitalization will be...
325 000 UZS
In stock
Marketing Book Description The concept of Marketing does not have a single interpretation of the definition of its meaning. This is a comprehensive study of the market, demand, needs and the direction of production to these requirements, and a broad impact on the market in order to form...
112 500 UZS
Brand Perceptions and Consumer Behavior Strategies Book Description The monograph presents research conducted by the authors over several years in the field of psychology of consumer behavior. The research analyzes the factors of consumer loyalty and brand loyalty, as well as the perception...
125 000 UZS
Firms, contracts and financial structure Book Description O. Hart's book "Firms, Contracts and Financial Structure" presents the latest achievements of the theory of incomplete contracts, which are important and useful for analyzing many topics in the theory of organization and corporate...
800 000 UZS
In stock
Karmalogic Book Description With this book, the legendary consultant and psychotherapist Alexei Sitnikov launches a unique international crowdsourcing project to create a modern set of universal laws of life that can influence fate, warn against possible mistakes when interacting with the...
512 500 UZS
In a word. A book for those who want to come up with a good name. 33 lessons Book Description This book is about how titles are created. Completely different, for any brand. In business theory, this area is called naming, literally the naming process. Naming is the most important part of a...
387 500 UZS
Internet sales funnel. Tools for automating sales and increasing the average check in business Book Description Solodar Maria is a blogger, speaker at the largest marketing conferences, head of the Evo-publishing auto funnel agency, which introduced auto funnels into the work of top Runet...
1 837 500 UZS
Marketing management Book Description "Marketing Management" is the famous work of the marketing classic Philip Kotler, a reference book for most students and marketing practitioners. It contains the theoretical foundations of the marketing course, provided with practical examples....
161 500 UZS
The work on the basis of publications of the INION of the USSR Academy of Sciences reveals an array of philosophical and methodological literature published in the Soviet Union during the formation of the problems of the study of the concept of "information" as a general scientific, and...
914 250 UZS
The first volume of the book includes works devoted to three main areas of research in the field of synthesis of self-testable discrete systems: the study of the features of classical codes with summation (Berger codes), modular codes with summation, as well as their modifications proposed by...
373 000 UZS
The book contains an accessible introduction to the vast and complex field of artificial intelligence. Considerable attention is paid to the fundamental ideas necessary for a deep understanding of the methods of searching in the space of solutions, knowledge representation, machine learning and...
574 250 UZS
Despite its somewhat strange and frivolous title, Jan Paul Schütten's book tells about things that cannot be more serious. It outlines hypotheses about the origin of the universe and life on Earth, talks about what evolution is and why evolutionists are likely closer to the truth than those who...
107 625 UZS
The purpose of this book is the formation of professional knowledge necessary for active participation in information social processes; the development of professional competence in the field of information and computer technologies (hereinafter ICT) and methods of active learning and teaching;...
151 125 UZS
The book contains the best articles of the author, introducing the reader to the latest achievements of science and technology and their impact on our future lives. According to Kotler himself, scientific and technological progress is nothing but the promise of an easier future. For a wide range...
682 875 UZS
This is a book by one of the best experts on civil procedure in England, Professor of civil and private law at Cambridge University Neil Andrews, specially prepared by him for Russian specialists. Over the past 20 years, this is the first translated work of a very high professional level, which...
393 375 UZS
The publication presents quite different national types of criminal proceedings within Europe to enable the reader to compare them: England and Wales, German-speaking states (Austria, Germany and Switzerland), France, Spain, states of the former "socialist camp" (Bulgaria, Poland), Baltic states...
278 625 UZS
People "mastered 75% of the land surface, created many truly wonderful industrial and medical inventions, lit up the entire planet." Nature for us is not a temple, but a workshop, we populated the biosphere with our favorite plant and animal species, many of which are invasive; we even changed...
387 500 UZS
1001 creative ideas. Invent, promote, sell Book Description In this book, we managed to do something unreal, I would say "stunning". We have found ways to apply the most incredible, unique, simply enchanting ideas to create, promote and sell innovative projects. We got WOW results. We know...
704 000 UZS
The Constitutional Courts ensure that the actions of the State comply with the Constitution. They have the last word when it comes to interpreting the provisions of the basic law of the country, everyone is obliged to follow their interpretation of this law. If the words about the rule of law...
425 000 UZS
Transformer-3.What's the power, bro? Book Description Dmitry Portnyagin is a well—known Russian entrepreneur, the creator of the most popular business channel on YouTube and the author of a business bestseller that has sold 200,000 copies. He created himself: he built a business, a family, a...
162 500 UZS
Narconomics. Criminal syndicate as a successful business model Book Description Tom Wainwright, editor of the British version of The Economist magazine, offers an exciting story about how the drug cartel's business model works, about the similarities and differences in the management of a...
362 500 UZS
Creator. Predict trends. Generate ideas. Create projects Book Description Having studied 250,000 ideas, Jeremy and the team TrendHunter.com attracted an audience of one hundred million readers to explore and identify what truly predicts limitless opportunities in the XXI century. The result...
337 500 UZS
Explosive podcast. How to create a successful project from the idea to the first million Book Description Podcast is a new form of self—expression. You are holding in your hands a smart, fun and thoughtful step-by-step guide for those who want to engage in podcasting, but do not know where...
96 000 UZS
The manual offered to the reader briefly sets out practical recommendations designed to prepare and send an individual complaint to the European Court of Human Rights, consistently discloses the content of human rights protected by the European Convention, the conditions for the admissibility of...
412 500 UZS
Become a market leader! Ninja Techniques to Revolutionize Your Niche Book Description In the struggle for market leadership, only those who have the cunning, flexibility and adaptability of a ninja will win. Here is a book that will help you beat the competition and become your favorite...
522 250 UZS
The large-scale work of one of the world's leading scientists in the field of artificial intelligence research, Terence Sejnowski, will guide the reader through all the key milestones in the development of this technology. Sejnowski's work covers a span of 60 years, during which machine learning...
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