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100 000 UZS
Love is the best bait
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Love is the best bait Book Description The author, not without humor, shows a wide range of readers who want to succeed that sometimes the best strategy in business is to look kind, affectionate, gentle, friendly, safe ... Modern technologies have radically changed the picture of the world....
262 500 UZS
Marketing research. Theoretical and practical aspects. Study guide
In stock
Marketing research. Theoretical and practical aspects. Study guide Book Description The textbook summarizes the main trends in the theory and practice of marketing research, special attention is paid to the study of consumer behavior. Modern methods of data collection and analysis are...
187 500 UZS
How to become a good seller, agent, representative
In stock
How to become a good seller, agent, representative Book Description Reprint from the edition. St. Petersburg. 1912. From the publication, everyone will be able to learn how to make customer lists, work in an unfamiliar area, how to stock up on recommendations, find out how to make inquiries...
437 500 UZS
Holy Trinity of traffic. The Battle for Conversion
In stock
Holy Trinity of traffic. The Battle for Conversion Book Description If you are not using Internet marketing yet (which is quite strange), it's time to start. Tools for online promotion of goods or services can increase the profitability of your business by 2, 5, 10 times. The 31 rules shared...
200 000 UZS
Imaginary territory: from local identity to brand. Collection of articles
In stock
Imaginary territory: from local identity to brand. Collection of articles Book Description In the late 1990s and early 2000s, the reproduction of new meanings, texts and practices began in Russia, linking the area with certain symbols, goods and services and placing the city, village,...
337 500 UZS
Between enema and charisma
In stock
Between enema and charisma Book Description Samvel Avetisyan was born in the USSR, graduated from the History Department of Leningrad State University, worked as a junior researcher at the public library. With the appearance of the first ulcers of the market economy, he was forced to leave...
600 000 UZS
Aesthetic intelligence. How to develop and use it in business and life
In stock
Aesthetic intelligence. How to develop and use it in business and life Book Description Nowadays, most consumers do not need many things at all - the feelings that a certain thing causes us are important to us. We want to get additional value from contact with the product. That is why...
562 500 UZS
Marketing. Study guide
In stock
Marketing. Study guide Book Description The textbook reveals the key aspects of marketing activities. Much attention is paid to the assessment of the marketing environment, market research and segmentation, consumer behavior, operational marketing. In addition to control questions and tests,...
212 500 UZS
Wild marketing? Manual marketing! How to make the promotion tools obey. Monograph
In stock
Wild marketing? Manual marketing! How to make the promotion tools obey. Monograph Book Description The author of the book, a marketing practitioner, thoroughly, clearly and fascinatingly tells how to cope with market communications in various market situations, how to summarize marketing...
125 000 UZS
Psychology and psychoanalysis of advertising. Textbook for the faculties of Psychology, Sociology, Economics
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Psychology and psychoanalysis of advertising. Textbook for the faculties of Psychology, Sociology, Economics Book Description "We choose, we are chosen. . . ". How does this happen? Why do we choose a brand of pasta, oil… Why do we prefer a certain policy? What psychological criteria we are...
162 500 UZS
Aerobatics in direct sales. Increasing the speed
In stock
Aerobatics in direct sales. Increasing the speed Book Description Do you sell products and services that require clarification or consultation? This means that you have expert knowledge that exceeds the knowledge of any client. Just as a passenger on an airplane cannot do without a pilot, so...
100 000 UZS
Marketing communications
In stock
Marketing communications Book Description The textbook deals with the most important theoretical and practical issues of marketing communications, reveals the content of their main elements: advertising, sales promotion, personal sales and public relations. For the first time in the Russian...
100 000 UZS
Marketing
In stock
Marketing Book Description The book is dedicated to the "secret" weapon of each company, which is the Marketing strategy. Moreover, in this way, the tasks of successful marketing are considered both from the inside and from the outside. Marketing is the key to success in the endless sea of...
100 000 UZS
Fundamentals of modern international Marketing
In stock
Fundamentals of modern international Marketing Book Description The book deals in detail with issues related to international marketing, preparation and conduct of foreign trade transactions, the competitiveness of goods on international markets, pricing, and the evolution of large...
262 500 UZS
Conquer and hold. Qualitative growth of the company in a highly competitive market
In stock
Conquer and hold. Qualitative growth of the company in a highly competitive market Book Description This book highlights the current trend in the development of the Russian and Ukrainian markets of fast-turnable goods (FMCG). It describes the mechanisms of interaction between production,...
100 000 UZS
Korporativnaya identichnost. Sozdanie uspeshnogo firmennogo stilya i vizualnye kommunikacii v biznese
In stock
Corporate identity. Creating a successful corporate identity and visual communications in business Book Description This book is one of the most popular and authoritative publications in the world on corporate identity management and visual communications in business. The book will help to...
46 000 UZS
Проектное мышление сталинской эпохи
In stock
The book was published in March "I.V.Stalin: Myth". Understanding. It was created on the basis of the materials of the roundtable discussion "Design thinking of the Stalin era" organized by the Media Institute as part of the "Engish" scientific and educational forum. 5-6, 2003. Sciences (both...
212 500 UZS
Naming. How the Word Game Becomes a Business
In stock
Naming. How the Word Game Becomes a Business Book Description The words that currently have the greatest, truly limitless power are brand names created by a small and closed community of marketers and linguists, known as neymers (from English pathe - "name"). These professional "word...
137 500 UZS
Retailing. How to survive in the era of the dictate of retail chains, using the power and authority of retailers
In stock
Retailing. How to survive in the era of the dictate of retail chains, using the power and authority of retailers Book Description Today, the power and the era of brands are slowly but surely being replaced by the power of retailers who control sales markets and dictate their terms even to...
262 500 UZS
Personality in the marketing communications system
In stock
Personality in the marketing communications system Book Description The monograph by A. N. Lebedev and O. V. Gordyakova introduces readers to a new direction of scientific research - the psychology of marketing communications. The authors present the results of the work carried out over the...
237 500 UZS
Mobile Application Market in Russia
In stock
Mobile Application Market in Russia Book Description It is difficult to imagine the modern world without mobile devices, which have firmly entered our life, making it more convenient, bright and interesting. In addition to their main communicative role, they also perform many other important...
87 500 UZS
Predstavte, chto kopirayta net. A takzhe razmyshleniya o transnacionalnyh korporaciyah, kontroliruyuschih
In stock
Imagine that there is no copyright. And also reflections on multinational corporations controlling Book Description Dutch researchers Joost Smirs and Mareike van Schendel believe that the current conditions of copyright protection are incompatible with the principles of a democratic society....
200 000 UZS
When marketing turns into a minefield: What to do?
In stock
When marketing turns into a minefield: What to do? Book Description If everything is clear to you in marketing management, it can only mean one thing - you are in danger. A marketer can easily wander into a minefield. This applies to the product itself (including service and packaging), and...
150 000 UZS
Innovative marketing technologies for students studying in the field of training 38.04.02
In stock
Innovative marketing technologies for students studying in the field of training 38.04.02 Book Description The work program of the discipline defines its goals, its place in the structure of the educational program, requirements for the results of mastering the discipline, the content of the...
212 500 UZS
Funds of evaluation funds in the discipline "Marketing". Study guide
In stock
Funds of evaluation funds in the discipline "Marketing". Study guide Book Description Funds of evaluation funds in the discipline "Marketing" for students studying in the direction of "Management", profile "Marketing" (bachelor's degree program) meets the requirements of the Federal state...
412 500 UZS
Exhibition marketing. Study guide
In stock
Exhibition marketing. Study guide Book Description The book is devoted to the presentation of the basics of the effective use of trade exhibitions as a tool for positioning, promotion and business development. A holistic consideration of the functions and tasks of exhibition marketing is...
175 000 UZS
Marketing. Study guide
In stock
Marketing. Study guide Book Description Materials for practical classes of various types are given: laboratory work, analysis of real marketing situations, course design. The texts contain both classic situations and topical newspaper materials. All this should contribute to the...
500 000 UZS
The effect of the Olympic Games. How Sports Marketing Creates Strong Brands
In stock
The effect of the Olympic Games. How Sports Marketing Creates Strong Brands Book Description The book you are holding in your hands will help you understand how to properly use the unique opportunity of the Olympic Games in creating a positive image of your brand. The new edition, revised...
162 500 UZS
PR in b2b
In stock
PR in b2b Book Description How to promote a business? Working tools and chips. The book is the most applied manual, where I tried to outline the results of my experience and my experiments in PR in the "take and do" format
125 000 UZS
System analysis. Goals-Means
In stock
System analysis. Goals-Means Book Description The book can be useful for business people, managers of different levels, entrepreneurs, businesses (large, medium, small), university teachers and students, professional development structures. System analysis: methods of system analysis;...
125 000 UZS
Espionage in the restaurant business
In stock
Espionage in the restaurant business Book Description I have been working in the restaurant business for a long time. And I realized that the success or failure of a restaurant depends on a lot of factors. To properly build a restaurant and manage it, you need to understand. In order to help...
145 875 UZS
Obschestvennoe dostoyanie. Kak otkryt dostup k kulture i znaniyam
In stock
The collection of scientific papers is devoted to the legal, cultural and economic problems of the public domain.
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