Books

125 000 UZS

In stock

Servicology (a person and his needs) Book Description The purpose of the manual is to teach interaction with the consumer and become a successful specialist in the field of service. The manual reveals the main approaches to a person, taking into account his needs. The external and internal...

360 000 UZS

Nauchnye teorii za 60 sekund

In stock

Abramova O.V. Graduated from Moscow State University with a degree in astronomy, Ph.D., P.K. worked at the State Institute of Astronomy named after him for more than 20 years. Sternberg has collaborated with Moscow State University, various print and online publications, and is the author of...

87 500 UZS

Structure and language of advertising texts. Study guide

In stock

Structure and language of advertising texts. Study guide Book Description The textbook defines advertising, discusses its purpose and types. Based on the analysis of a large factual material (more than 500 texts), which is based on scientific data of psychophysiological perception of a text...

62 500 UZS

Consumer behavior in the financial markets of Russia

In stock

Consumer behavior in the financial markets of Russia Book Description The most important component of modern marketing - consumer behavior in the Russian financial market is considered. Particular attention is paid to: risks and their impact on the need for insurance; assessment of the...

162 500 UZS

Arms trade. Customs clearance, marketing, leasing operations, offset transactions

In stock

Arms trade. Customs clearance, marketing, leasing operations, offset transactions Book Description The book is devoted to topical issues of the arms trade. Some of them are considered in the open press for the first time. It consists of five sections in seventeen chapters and four...

187 500 UZS

Moshennichestvo v sfere kreditovaniya. Voprosi obosnovannosti sostava prestupleniya i ugolovno-pravovogo

In stock

Fraud in the field of lending. Questions of the validity of the corpus delicti and criminal law Book Description This monograph is devoted to the study of a complex of problems concerning the socio-legal conditionality of the composition of fraud in the field of lending and the validity of the...

300 000 UZS

Internet marketing through the eyes of the client

In stock

Internet marketing through the eyes of the client Book Description "If you want to live, know how to market," any entrepreneur will tell you. There is no choice between "hire" and "figure it out yourself." We'll have to figure it out anyway. And you'll have to hire later, too. Marketing is...

300 000 UZS

Creative industries. Theories and practices

In stock

Creative industries. Theories and practices Book Description Creative industries, creative class, creative cluster, creative economy are concepts that have already become widely used both in the world and in Russia in the second decade of the XXI century. The first edition of this book...

600 000 UZS

Sifrovoe pravo v bankovskoy deyatel'nosti. Sravnitel'no-pravovoy aspekt. Monografiya

In stock

Digital law in banking. Comparative legal aspect. Monograph Book Description The monograph analyzes the main theoretical and practical problems posed to the legal community by the new technical revolution, which led to the digitalization of the economies of most countries of the world. In...

500 000 UZS

Marketing 5.0. Next-generation technologies

In stock

Marketing 5.0. Next-generation technologies Book Description For the first time in history, five generations with differing views, preferences and behavior live together on Earth. With the increasing role of Generations Z and Alpha, it's time for the next evolutionary leap in marketing....

143 750 UZS

Kak ne platit' krediti. Instruktsiya

In stock

How not to pay loans. Instruction manual Book Description You are holding in your hands a powerful tool that will make the law work for you! Don't let the bank employees humiliate you and demand new interest and penalties! Manipulations with loans are designed for those who do not have...

162 500 UZS

How to attract and retain a customer, or a positive view of sales during a crisis

In stock

How to attract and retain a customer, or a positive view of sales during a crisis Book Description This book is devoted to technologies for increasing sales and business development during the crisis, which the author interprets as a time of great opportunities for those who seek to take a...

200 000 UZS

Finansovo-pravovoe regulirovanie bankovskogo sektora ekonomiki

In stock

Financial and legal regulation of the banking sector of the economy Book Description This monograph examines some trends in the development of the subject and method of financial law, the subject composition of legal relations in the field of banking, and also analyzes the foreign legal...

162 500 UZS

Customer and other secrets of active sales

In stock

Customer and other secrets of active sales Book Description This book will be useful for sales professionals and anyone who wants to improve their efficiency in negotiating. The work, prepared by an experienced business consultant, contains practical methods for conducting successful...

625 000 UZS

Bol'shoy atlas mira 2023

In stock

The Great Atlas of the World 2023 Book Description The atlas in a clear and accessible form gives the reader the necessary knowledge bases on a wide range of issues related to the structure of the world around us. The section "Earth in the Universe" is devoted to the origin and evolution of...

462 500 UZS

Do something new! Improving business through marketing

In stock

Do something new! Improving business through marketing Book Description About the book 10 revolutionary marketing tools from Igor Mann and his partners on a new project Krostu.com . Marketing specialists, company executives and entrepreneurs, as a rule, are not aware of new and revolutionary...

175 000 UZS

Network Marketing. Online recruitment system

In stock

Network Marketing. Online recruitment system Book Description Many of us have never thought about how much time we spend on phone conversations "about nothing", on social networks, and just sitting at the computer, wandering through the expanses of the World Wide Web. But all this time,...

375 000 UZS

Marketing for non-marketers. A Guide to creating successful marketing strategies

In stock

Marketing for non-marketers. A Guide to creating successful marketing strategies Book Description Anton Petrochenkov is an expert on Internet promotion, business coach and founder of the Internet marketing agency Convert Monster, which in 2018 entered the Top 10 most recognizable brand...

625 000 UZS

Bol'shoy illyustrirovanniy atlas mira 2023

In stock

The Big Illustrated Atlas of the World 2023 Book Description The atlas in a clear and accessible form gives the reader the necessary knowledge bases on a wide range of issues related to the structure of the world around us. The section "Earth in the Universe" is devoted to the origin and...

125 000 UZS

Marketing of a hotel company: method. stipend

In stock

Marketing of a hotel company: method. stipend Book Description The manual contains theoretical material on the topics of the discipline, situational tasks on sections and topics studied, questions for discussion, tasks with answers, a test for self-checking knowledge with keys. Bachelor 's...

656 250 UZS

Аtlas stran mira. Samie koloritnie i yarkie mesta nashey planeti

In stock

Atlas of the countries of the world. The most colorful and vibrant places on our planet Book Description Our planet is so amazing and unusual. In order to visit all the places in the world, a lifetime is not enough. We have prepared a book for you that will help you get inspired and choose...

487 500 UZS

Let's go! How to blow up online sales without ads. 147 groushacks

In stock

Let's go! How to blow up online sales without ads. 147 groushacks Book Description Growth hacking (explosive growth or growth hacking) is a new and very popular direction of business development in the West, based on the rapid growth of traffic, the number of users and sales. Yulia Rakova,...

150 000 UZS

Strani mira. Sovremenniy spravochnik

In stock

Countries of the world. Modern reference book Book Description The modern directory "Countries of the world" contains brief information about the history, economy, political structure, population, climatic conditions and natural resources of all states in the modern world. Flags of the...

200 000 UZS

Strategic marketing. Theory and practice

In stock

Strategic marketing. Theory and practice Book Description The purpose of studying the discipline is to form students' complex of knowledge, skills and abilities in the field of strategic marketing of a modern enterprise. The objectives of studying the discipline is to obtain professional...

200 000 UZS

Monster of Sales

In stock

Monster of Sales Book Description This book is for you if you are: - an entrepreneur or just want to become one; - work in marketing or sales departments; - love exciting stories and challenges; - crave new knowledge. Each of us wants money. The only question is, how far are you willing to...

125 000 UZS

Texts that sell. 9 modern marketing tools

In stock

Texts that sell. 9 modern marketing tools Book Description The book provides detailed step-by-step instructions for working with nine marketing tools related to text: scripts, video content, single-page Landing Page sites, commercial offer, marketing kit, selling article, SMM, YouTube,...

175 000 UZS

How to write magnetic texts. How to convince, "seduce" with a word and earn money on it

In stock

How to write magnetic texts. How to convince, "seduce" with a word and earn money on it Book Description This book is a real guide to "magic". Masters of selling texts Ivan Poloneychik and Vladimir Nikonov have created a training manual of phenomenal action - you don't even notice how you...

275 000 UZS

Always close the deal! Become a master negotiator, brings the company more profit

In stock

Always close the deal! Become a master negotiator, brings the company more profit Book Description Always close the deal! Become a master negotiator, bring more profit to the company and increase your own income. "If you can't make deals, go home and complain to your wife, because one...

475 000 UZS

Service. How to gain the trust of customers and increase sales

In stock

Service. How to gain the trust of customers and increase sales Book Description Today, selling service is the main goal of companies that have reached a high business level. After all, the winner is the one who surrounds the buyer with care and attention, as the dearest person. This book...

375 000 UZS

PRO copywriting. How to sell a cat

In stock

PRO copywriting. How to sell a cat Book Description Text is the basis of any advertisement. Selling page? Based on the text. Video or audio clip? Text again. Text message? An ad on social media? Leaflet or flyer? Well, you get it... Text again. There are only seven notes. But this does not...

312 500 UZS

The publicity code is 2022. Personal Brand Development in the Digital Era

In stock

The publicity code is 2022. Personal Brand Development in the Digital Era Book Description You have the third edition of the Publicity Code in your hands. Anna Mavricheva's bestseller has been supplemented with a bonus chapter taking into account the trends of 2022 in the topics of personal...

1 106 000 UZS

Strahovoe pravo. Teoreticheskie osnovi i praktika primeneniya. Monografiya

In stock

In the book, the system of Russian insurance law is built on a unified theoretical basis of the goals and principles of legal regulation of insurance relations. The sources of insurance law, conceptual apparatus, protection of the rights of clients of insurance organizations, insurance contract,...

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