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275 000 UZS
A slogan in the marketing communications system. Dictionary, research, technology
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A slogan in the marketing communications system. Dictionary, research, technology Book Description The dictionary of slogans is part of the project "Russian Sloganistics" of the Advertising Research Laboratory of the South Russian Humanitarian Institute. The implementation of this project...
275 000 UZS
Marketing detective or angels and demons of sales
In stock
Marketing detective or angels and demons of sales Book Description Novice marketer Konstantin Karpov receives a profitable order to develop a marketing strategy for development, but due to lack of knowledge, he cannot meet the deadline. A friend advises Konstantin to turn to the mysterious...
986 750 UZS
Machine Learning Engineering
On backorder
"If you are going to use machine learning to solve large-scale practical problems, I can only be glad that you stumbled upon this book. Read with pleasure!" Cassie Kozyrkov, Chief Specialist in Decision Theory at Google "Fundamental work on the practical construction of machine learning models...
187 500 UZS
​SuperSila Servisa
In stock
Superpower of the Service Book Description Attracting new customers is much more difficult than working with existing ones. Your base and profit depend not only on the quality of your product or service: the style of communication of employees, the impression of customers from interacting with...
362 500 UZS
Brilliant sales scripts. How to win customer loyalty. 10 steps to doubling sales
In stock
Brilliant sales scripts. How to win customer loyalty. 10 steps to doubling sales Book Description A guide for sales managers and their supervisors. It will help you write your own sales scripts and sell more, much more. Sales for the sake of sales have not been working for a long time. You...
765 750 UZS
AI-2041. Ten images of our future
On backorder
Artificial intelligence will be the defining event of the XXI century. Within two decades, all aspects of everyday life will become unrecognizable. AI will lead to unprecedented wealth, the symbiosis of man and machine will lead to a revolution in medicine and education and create completely new...
675 000 UZS
Key retail customers
In stock
Key retail customers Book Description This book is the first publication in Russia on attracting and developing sales to large retail customers. It is based on twenty years of sales experience of the largest international companies such as Coca Cola HBC Eurasia, Lamb Western and many others....
412 500 UZS
Agile marketing on the Internet
In stock
Agile marketing on the Internet Book Description The author of the book "Agile marketing on the Internet" Mikhail Bakunin is a professional marketer with many years of experience, founder of the marketing agency Cool Content and managing partner of the consulting company Bakunin & Partners....
372 250 UZS
The digital mind. How Science is Changing Humanity
On backorder
How can the achievements of science and technology contribute to the emergence of an exclusively digital mind — intelligent machines that are equal or even superior in power to the human brain? What do computers, cells and the brain have in common? Computers are electronic devices invented by...
500 000 UZS
ROP. Everything you need to know to build an effective sales department
In stock
ROP. Everything you need to know to build an effective sales department Book Description The author has repeatedly helped companies to double their profits for the year, all the results are confirmed by acts. In times of market downturn, you have a unique opportunity to earn and grow profits...
357 875 UZS
Soft calculations and measurements. Volume 2
On backorder
The application of fuzzy sets and soft calculations in economics and finance, a fuzzy-logical system of balanced indicators and an assessment of economic risk, net present income and the internal rate of return of cash flows with vaguely defined payments are considered. In addition, soft...
425 000 UZS
The only sales guide you'll need now
In stock
The only sales guide you'll need now Book Description Become a manager who is willing to buy from! Success in sales depends on your efforts, personal qualities and skills. In this detailed guide, you will learn how to implement a sales plan, even if a competitor is comparable in scale to...
337 500 UZS
Copywriting. The power of persuasion
In stock
Copywriting. The power of persuasion Book Description Peter Panda's book “Texts that are believed” has become an absolute hit of sales (six additional copies in three years!). Thousands of authors and companies have already adopted "convincingly positive copywriting" and were able to use it...
287 500 UZS
The monster of sales. How damn good it is to sell and get rich
In stock
The monster of sales. How damn good it is to sell and get rich Book Description Negotiation training for salespeople from Igor Ryzov, a leading Russian expert, twice winner of the "Business Book of the Year in Russia" award. In this book, he will talk about how to emerge victorious from the...
332 750 UZS
Deep learning. The shortest and most understandable course
On backorder
Deep learning opens the way for innovation and change in all areas of modern life. Most of the breakthroughs in artificial intelligence that you know about from the news are based on deep learning. Understanding this subject is useful for both entrepreneurs implementing this technology in their...
257 750 UZS
New laws of robotics. The apology of human knowledge in the era of artificial intelligence
On backorder
Management consultants who have recently appeared in abundance draw the prospects of work in the future in this way: if a machine can do the same as you, then your work will be automated. They convince businessmen and politicians that all specialists, from doctors to soldiers, will not be...
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