Books

143 875 UZS
Proper protection and protection of the entire range of rights to undocumented actions is impossible without a thorough analysis of the legal nature of the latter. Structuring the existing methods of protection and protection of rights to undocumented shares and choosing the most effective of...
725 000 UZS
Hacking marketing. The Science of Why We Buy Book Description Attention: this book will change your ideas about marketing once and for all. Phil Barden, a marketer with 25 years of experience, talks about a completely new approach to marketing. The new approach is based on clear scientific...
169 000 UZS
This monograph is the first comprehensive study of the institution of a qualified investor, in which the legal nature of this concept is considered at the doctrinal level, the procedural issues of recognizing an individual as a qualified investor are analyzed. The assessment of the most common...
387 500 UZS
Cult of sales. How to build a relationship with a client, earn money and not burn out at work Book Description Nikolay Kutsenko is a top manager with 15 years of experience in sales departments of leading Western oil and gas corporations included in the Fortune 500 list. Guru of negotiation...
700 000 UZS
Sales management. Textbook Book Description The textbook materials acquaint the reader with the current state of the sales management system in various industries and fields of activity, with economic and mathematical methods of modeling the effectiveness of sales activities, a practical...
287 500 UZS
Pickup sales. Seduction technology. How to sell not by selling, but by solving the client's problem Book Description Making a deal is like seducing a woman. You need to be persistent, but unobtrusive. Confident, but not narcissistic. So why shouldn't sales managers use the technologies of...
362 500 UZS
BDSM*-sales. *Business Development Sales & Marketing Book Description More than 40% of absolutely new material that cannot be found in sales trainings and in professional literature. Here are the personal achievements of a person who started a business from the basement and created the No. 1...
687 500 UZS
Marketing management of interaction of subjects of the innovation sphere. Monograph Book Description The monograph examines the theoretical and methodological foundations of interaction marketing in the innovation sphere. The problems of the development of the modern innovation sphere, as...
500 000 UZS
Marketing of innovative and technological startups. From technology to commercial result Book Description The book is devoted to the issues of technological innovation and marketing of innovative startups based on new technological solutions. Marketing of innovative startups is not...
575 000 UZS
Client orientation. Research, strategies, technologies. Monograph Book Description Customer orientation is one of the most discussed marketing concepts at the moment. The monograph examines a wide range of issues: from trends in changing culture and consumer demands, the evolution of the...
750 000 UZS
Restomarketing: from Chaos to System Book Description New restaurants open every day. The level of competition is constantly growing, and the consumer is becoming more sophisticated. Marketing, along with the product and service, becomes the most important activity of the restaurant. The...
800 000 UZS
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Sales channels Book Description For a business to flourish, it must sell - a lot, often and as expensive as possible. To sell a lot, you need to use all possible sales channels, and each one is 100%. Do you know how many sales channels there are? Are you confusing them with communication...
425 000 UZS
IKEA design. The Art of Creating Products that Sell Themselves Book Description IKEA is a giant company with a turnover of 40 billion. euro. Every year, it releases more than 2,500 new products, and every five seconds, somewhere in the world, the most popular of them is sold - the BILLY...
275 000 UZS
11 cognitive Secrets for your Texts and Business Book Description There is an overload of information, thousands of similar products and services, approaches and descriptions created as if under a carbon copy... This is the world we live and work in today. Is there a chance to attract and...
212 500 UZS
How does a marketer deceive you Book Description The book reveals the methods of deception used by unscrupulous marketers: manipulation of statistics, "slightly uninformative" reports that distort the situation and prevent them from controlling their work, outright lies about the results of...
425 000 UZS
Influence marketing. Как правильно работать с блоггерами Описание книги Люди все меньше доверяют рекламе, избегают ее и просто перестают замечать. В результате расходы на рекламные кампании стали несоизмеримы с их отдачей. Это плохая новость. А хорошая новость в том, что люди не перестали...
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