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46 000 UZS
Проектное мышление сталинской эпохи
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The book was published in March "I.V.Stalin: Myth". Understanding. It was created on the basis of the materials of the roundtable discussion "Design thinking of the Stalin era" organized by the Media Institute as part of the "Engish" scientific and educational forum. 5-6, 2003. Sciences (both...
212 500 UZS
Naming. How the Word Game Becomes a Business
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Naming. How the Word Game Becomes a Business Book Description The words that currently have the greatest, truly limitless power are brand names created by a small and closed community of marketers and linguists, known as neymers (from English pathe - "name"). These professional "word...
137 500 UZS
Retailing. How to survive in the era of the dictate of retail chains, using the power and authority of retailers
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Retailing. How to survive in the era of the dictate of retail chains, using the power and authority of retailers Book Description Today, the power and the era of brands are slowly but surely being replaced by the power of retailers who control sales markets and dictate their terms even to...
262 500 UZS
Personality in the marketing communications system
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Personality in the marketing communications system Book Description The monograph by A. N. Lebedev and O. V. Gordyakova introduces readers to a new direction of scientific research - the psychology of marketing communications. The authors present the results of the work carried out over the...
237 500 UZS
Mobile Application Market in Russia
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Mobile Application Market in Russia Book Description It is difficult to imagine the modern world without mobile devices, which have firmly entered our life, making it more convenient, bright and interesting. In addition to their main communicative role, they also perform many other important...
87 500 UZS
Predstavte, chto kopirayta net. A takzhe razmyshleniya o transnacionalnyh korporaciyah, kontroliruyuschih
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Imagine that there is no copyright. And also reflections on multinational corporations controlling Book Description Dutch researchers Joost Smirs and Mareike van Schendel believe that the current conditions of copyright protection are incompatible with the principles of a democratic society....
200 000 UZS
When marketing turns into a minefield: What to do?
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When marketing turns into a minefield: What to do? Book Description If everything is clear to you in marketing management, it can only mean one thing - you are in danger. A marketer can easily wander into a minefield. This applies to the product itself (including service and packaging), and...
150 000 UZS
Innovative marketing technologies for students studying in the field of training 38.04.02
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Innovative marketing technologies for students studying in the field of training 38.04.02 Book Description The work program of the discipline defines its goals, its place in the structure of the educational program, requirements for the results of mastering the discipline, the content of the...
212 500 UZS
Funds of evaluation funds in the discipline "Marketing". Study guide
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Funds of evaluation funds in the discipline "Marketing". Study guide Book Description Funds of evaluation funds in the discipline "Marketing" for students studying in the direction of "Management", profile "Marketing" (bachelor's degree program) meets the requirements of the Federal state...
412 500 UZS
Exhibition marketing. Study guide
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Exhibition marketing. Study guide Book Description The book is devoted to the presentation of the basics of the effective use of trade exhibitions as a tool for positioning, promotion and business development. A holistic consideration of the functions and tasks of exhibition marketing is...
175 000 UZS
Marketing. Study guide
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Marketing. Study guide Book Description Materials for practical classes of various types are given: laboratory work, analysis of real marketing situations, course design. The texts contain both classic situations and topical newspaper materials. All this should contribute to the...
500 000 UZS
The effect of the Olympic Games. How Sports Marketing Creates Strong Brands
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The effect of the Olympic Games. How Sports Marketing Creates Strong Brands Book Description The book you are holding in your hands will help you understand how to properly use the unique opportunity of the Olympic Games in creating a positive image of your brand. The new edition, revised...
162 500 UZS
PR in b2b
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PR in b2b Book Description How to promote a business? Working tools and chips. The book is the most applied manual, where I tried to outline the results of my experience and my experiments in PR in the "take and do" format
125 000 UZS
System analysis. Goals-Means
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System analysis. Goals-Means Book Description The book can be useful for business people, managers of different levels, entrepreneurs, businesses (large, medium, small), university teachers and students, professional development structures. System analysis: methods of system analysis;...
125 000 UZS
Espionage in the restaurant business
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Espionage in the restaurant business Book Description I have been working in the restaurant business for a long time. And I realized that the success or failure of a restaurant depends on a lot of factors. To properly build a restaurant and manage it, you need to understand. In order to help...
145 875 UZS
Obschestvennoe dostoyanie. Kak otkryt dostup k kulture i znaniyam
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The collection of scientific papers is devoted to the legal, cultural and economic problems of the public domain.
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