Books

150 000 UZS
Selling texts that bring maximum profit without a budget Book Description Here is an effective instruction for writing sales texts. The author summarized his own experience in creating not only commercial offers and mailings, but also new tools that are effective in applying to Russian...
600 000 UZS
Rules of life and business. Volume 3 Book Description Continuation of Igor Mann's bestseller, number 1 in Russia?skom marketing. 57 more principles — personal and working. In this, the third volume, the topics are touched upon: thrift and investment, friends and enemies, decision-making? and...
205 125 UZS
Work on a laptop without problems and nerves? Easy! This tutorial will help you master all the necessary techniques and switch from a laptop to a "you" quickly and easily. The book is provided with large clear illustrations and diagrams, sensible explanations, and most importantly - there is...
687 500 UZS
The client's path. We create value for products and services through path maps, bluprints and other tools Book Description Customers are disappointed — this often happens. It is much worse when people inside the companies creating the product do not see this because they are too focused on...
450 000 UZS
You looked here. Now this way. The magic of visualization and 440 cases that will teach you how to manage attention Book Description Capture and hold the customer's attention! Solving this business problem leads to buying, signing a contract and moving up the career ladder. Pavel Lebedev, a...
337 500 UZS
Breaking bad business storytelling. PR and marketing of the HBO era Book Description In the modern world, a good story solves everything. Stories drive opinions about products, brands, and companies. Using the example of the best performances of Jeff Bezos and the legendary TV series...
1 012 250 UZS
The book examines a wide range of issues related to the development and improvement of Soviet legislation and the practice of its application. The scientific prerequisites of the new laws and the evaluation of their effectiveness are analyzed; the structure and mechanisms of lawful and illegal...
362 500 UZS
Sticky Branding. 12.5 ways to encourage the client to "stick" to the company forever Book Description Sticky Branding is a special type of branding that focuses on creating an indissoluble relationship with customers. Jeremy Miller has been researching successful promotion algorithms for 10...
350 000 UZS
The struggle for attention. A practical book for marketers, freelancers and entrepreneurs Book Description How can you stand out among hundreds of thousands of competitors, find large clients and interesting projects? The answers are in this book. The author describes a unique system that...
281 375 UZS
On April 6-9, 2016, the III Moscow Legal Forum was held at the O.E. Kutafin Moscow State Law University (MSLA), within the framework of which a Scientific and educational session dedicated to the 85th anniversary of the University was held. The collection includes materials of reports and...
262 500 UZS
A business idea is out of competition. The book is a generator of unique products Book Description How does our product differ from competitive ones? In search of an answer to this question, we come to the idea of creating a unique business idea. But the consumer always has an imaginary...
244 500 UZS
In this section, readers are presented with articles by Boris Sergeyevich Krylov, written by him during the Soviet period of development of our country. The section is preceded by the abstract of his dissertation for the degree of Candidate of Legal Sciences "Fascization and militarization of...
250 000 UZS
A successful path to the retail network in questions and answers or 15 tips to the supplier Book Description This is the first book by Sergey Ilyukha, which continues the unique series "Supplier School". Based on his own experience of conducting tens of thousands of negotiations and signing...
374 625 UZS
The book is devoted to the study of individual segments of the Russian legal market and the legal status of the players involved in it (lawyers, notaries, arbitration courts, arbitration managers, patent attorneys, mediators and free lawyers who do not belong to any of the professional...
189 250 UZS
The most notable event in legal thought after the Second World War was the emergence and development of interdisciplinary legal research — the application of social sciences and humanities to law in the hope of making law less formalistic, more practical and more empirically grounded. The book...
62 500 UZS
"Plus/Minus" Reputation Book Description The book popularly outlines the basic principles of the art of reputation management. For management practitioners interested in the effectiveness of public relations, as well as for teachers and students seeking to bring the academic theory of PR in...
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