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537 500 UZS
Building a personal brand. The system of disclosure of individuality and creative potential
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Building a personal brand. The system of disclosure of individuality and creative potential Book Description The scale of the brand personality can be international, universal or within the framework of your company, district, city, country village or circle of friends on Facebook. I am not...
200 000 UZS
The buyer's instinct. From a simple model of consumer behavior to reliable marketing strategies
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The buyer's instinct. From a simple model of consumer behavior to reliable marketing strategies Book Description Why do we make purchases? What motivates us? People rarely realize why they buy certain things, and often behave irrationally. But a person's purchasing behavior is formed not...
225 000 UZS
Integrated marketing communications
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Integrated marketing communications Book Description Marketing communications can generate billions of profits - but only if they are integrated qualitatively. Without going into unnecessary theories, the author fascinatingly, in an easy and accessible form, using the example of companies...
162 500 UZS
Sensorics. How people perceive food
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Sensorics. How people perceive food Book Description Sensorics is a new field of science aimed at studying the perception of food (and not only) by human sensory organs. Eva Derndorfer describes its application during product development, in quality control and improvement, to reduce...
75 000 UZS
Promotion. Communication system between entrepreneurs and the market
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Promotion. Communication system between entrepreneurs and the market Book Description Here is a book by a professor of the Marketing Department of the Krakow Academy of Economics. The topic of the book is the organization of marketing communication using a systematic and integrative approach...
112 500 UZS
Active promotion. Training. Games and exercises
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Active promotion. Training. Games and exercises Book Description What could be more important for a company than its ability to systematically produce customers, be relevant in the market, act taking into account (and ahead of) various changes and customer expectations. This is exactly what...
275 000 UZS
Myths about marketing and consumer loyalty. Vaunted Strategies that will Ruin You
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Myths about marketing and consumer loyalty. Vaunted Strategies that will Ruin You Book Description Myths about marketing and consumer loyalty. Vaunted strategies that will ruin you, and proven techniques that work and give results. It's time to destroy the false dogmas of classical marketing...
237 500 UZS
Non-verbal communication in sales: Technologies of hidden influence on customers (+DVD) (+ DVD)
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Non-verbal communication in sales: Technologies of hidden influence on customers (+DVD) (+ DVD) Book Description According to scientists, nonverbal communication channels account for more than 60% of the information received by the buyer and seller during a business meeting, and during...
112 500 UZS
Modeling of the marketing management system of an innovative organization. Monograph
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Modeling of the marketing management system of an innovative organization. Monograph Book Description The monograph examines the evolution and dynamics of models of the innovation process for value creation by organizations and determines the vector of marketing development in it, builds a...
125 000 UZS
Not a childish business. Sales management in children's centers
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Not a childish business. Sales management in children's centers Book Description The book is a practical guide to working with clients in sales in children's centers. Attention is paid to marketing, promotion in social networks and other important aspects in the organization of the company's...
625 000 UZS
Functional and Internet marketing
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Functional and Internet marketing Book Description The concept of functional marketing and methodological support of product assortment management at enterprises, as well as the theory and methodology of Internet marketing management are considered. The book is based on concrete examples of...
362 500 UZS
Aspects of marketing management of the activities and development of entrepreneurial structures in society
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Aspects of marketing management of the activities and development of entrepreneurial structures in society Book Description The monograph presents the results of the qualitative stage of applied research conducted by the Department of Marketing of the Plekhanov Russian University of...
300 000 UZS
Selling. How to create catchy texts
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Selling. How to create catchy texts Book Description This book is a guide for those who want to prepare catchy, textured stories with voluminous characters, apt details and an emotional train. Storytelling is an oral or written story that primarily sells its author. In the book you will find...
187 500 UZS
The future of competition. Creating unique value together with consumers
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The future of competition. Creating unique value together with consumers Book Description This book touches on the problems that all businessmen will have to face in the near future. It seems that the wider the range of products and services, the more difficult it is to please the consumer...
362 500 UZS
Neuromarketing. How to influence the subconscious of the consumer
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Neuromarketing. How to influence the subconscious of the consumer Book Description According to the latest research in the field of the human brain, 95% of all thoughts and emotions manifest themselves even before we are aware of them. However, the efforts of marketers are mainly aimed at...
187 500 UZS
Unlimited network of recommendations
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Unlimited network of recommendations Book Description Nowadays it is considered that it is more difficult to sell a product than to produce it. The author tells how to make a successful career in sales by professing a very simple, easy and practical approach to building this business. For a...
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